The purpose of communication 2.0 is taking over the existing roads of communication in the company and get the best out of them with the use of communication and collaborative platforms.
The contents to communicate are created within the company either by the organization itself or for its employees and they are disseminated within the organization and also externally. Outbounds communication creates feedback opportunities that can gather valuable information for the company. To encourage and to collect this information from the outside is an objective of the Communication 2.0.
By means of communication durable links are created based on the enrichment of the parts from the contents. The quality of content and the frequency of its publication are increasingly important from the moment that technology facilitates access to this content almost instantly and from anywhere.